How the India Wedding Season Affects Gold Prices
The desire for gold as jewelry affects demand. The gold market in India is closely watched since Indian brides love to
wear a lot of gold jewelry when they walk down the aisle. If there is strong buying in India during the autumn “wedding season,” gold prices can increase.
India is the world’s biggest buyer of gold bullion, accounting for almost a fifth of gold sales worldwide. Over the past decade, gold has risen by an average of 10.1 percent during the autumn wedding season which runs from late September through December. In addition to weddings, Indian jewelers buy gold for the 5-day Hindu festival of Diwali (the “festival of lights”) which occurs between mid-October and mid-November.
There are spikes in gold demand both in January and September, the months when Indian manufacturers typically restock inventories to meet the demands of the two Indian wedding seasons. In addition to the wedding season mentioned above, there is another one that starts in late March and runs until early May.



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